This past Wednesday, Memorial Hermann Hospital in Houston, TX owned the Social Media world—hard. They not only live tweeted a brain surgery, they also used TwitPic, YouTube, CoverIt Live, and Pinterest to document this incredible procedure. Where following a hospital on Twitter normally wouldn’t seem appealing to most, Memorial Hermann and the featured surgeon, Dr. Kim, executed this social strategy with such perfection that the outcome produced a reach of a whopping 14.5 MILLION people.
This is proof that Social Media can be for everyone; you just have to find a way to make it work for you. For example, Memorial Hermann used ”diluted” terminology (source: Mashable) in order to make the event more searchable on the social networks, anticipating that official medical terminology would never be searched online with such frequency as common/internet speak. People want access to things they could never normally have access to; that is one of the main points of Social Media. Businesses and brands who use Social Media well realize this and we are starting to see more and more “behind the scenes” peeks; and guess what: people live for that stuff! By inviting your fans/followers into an exclusive or rarely seen area of your life or business, you are sparking natural human curiosity and rewarding them with something that makes them feel special. In return, you gain a stronger connection with those fans, and in most cases, their loyalty….which is priceless!
Memorial Hermann: that was straight gangsta’. Double gold stars for being the most badass Social Media players this week!